The Story

Superlab started 2012 as a research project between designer Niklas Madsen and a psychology student from Lunds University. The goal was to study the effect of playing at work and how it impacts our meetings and daily tasks. What is the effect of adding play to your serious business? The combination of practical know-how of designing exceptional offices and the scientific research of human behavior turned out to be an exciting mix. The interest in the project and it’s research started growing and soon companies wanted to hire Superlab.

Superlab the company was founded in 2014 as an experimental design laboratory with the main goal to study the future workplace and the furniture design of tomorrow. During 2016 Superlab gathered all of their knowledge, collected research studies and started the journey of writing a book -”Playful office, the future office philosophy that will turn employees into emplayees”.

The philosophy of Playful Office was developed by doctors, scientific researchers, psychologists, interior designers, product developers, artists, architects, philosophers, horticulturists, computer technicians, nerds and programmers with many years of experience. The book is therefore not a wild guess or some random prediction. It is a meticulously compiled collection of research, observations, interviews and a lot of experience.

Scientific research and Superlab’s own experience point in the same direction. There is a work space revolution going on in the world right now. New values and knowledge are making us aware of fundamental changes and how we should approach it. The employees health are now the real focus when planning an office or drawing a new pice of furniture. Soft factors, like interpersonal contact, psychological/biological well- being and play are considered increasingly important.

It is with this knowledge Superlab is designing for the future…


Mäster Ernsts Gata 7
254 35 Helsingborg, Sweden
Org. nr: SE556966193601

Niklas Madsen

CEO Industrial Designer Business developer
+46 709 30 75 09

Jenny Madsen

Strategic Advisor Interior Designer
+46 763 22 44 07

Victor Peters

Interior Architect Furniture Designer
+46 704 67 12 50

Pontus Svenson

Furniture Designer Model Maker
+46 735 30 14 08


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