Atian Gin

Superlab has successfully collaborated with the American gin company, Atian Gin, to create an exquisite packaging design for their premium Rose Gin. This project, involved extensive research and conceptual work to ensure that the design perfectly embodies the brand’s unique identity and high-quality product.

Atian Rose Gin is a handcrafted, locally-sourced South African gin made in small batches. It is infused with 13 distinct botanicals carefully selected from the Floral Kingdom of South Africa. The intricate blend of these botanicals gives the gin its distinctive and complex flavor profile.

Superlab was responsible for the initial design of the Atian Gin bottle and its now iconic pink cylinder packaging. This packaging not only protects the gin but also tells the story of Atian as consumers uncover their bottle. The elegant design has been well-received, earning the Consumers’ Choice Award for Best Package Design at the SIP Awards 2022.